In collaboration with Mendocino’s Kelley House Museum, MendoFever will be publishing their “This Day in Mendocino History” Facebook posts. The Kelley House Museum works hard to document and curate Mendocino County’s rich history and can be visited in the seaside town of Mendocino.
𝘚𝘩𝘰𝘱𝘱𝘪𝘯𝘨 𝘰𝘯 𝘈𝘮𝘢𝘻𝘰𝘯? 𝘋𝘰𝘯𝘢𝘵𝘦 𝘵𝘰 𝘵𝘩𝘦 𝘒𝘦𝘭𝘭𝘦𝘺 𝘏𝘰𝘶𝘴𝘦 𝘢𝘵 𝘯𝘰 𝘤𝘰𝘴𝘵 𝘵𝘰 𝘺𝘰𝘶! 𝘊𝘩𝘰𝘰𝘴𝘦 𝘵𝘩𝘦 𝘒𝘦𝘭𝘭𝘦𝘺 𝘏𝘰𝘶𝘴𝘦 𝘔𝘶𝘴𝘦𝘶𝘮 𝘢𝘵 https://smile.amazon.com 𝘢𝘯𝘥 𝘈𝘮𝘢𝘻𝘰𝘯 𝘸𝘪𝘭𝘭 𝘥𝘰𝘯𝘢𝘵𝘦 𝘢 𝘱𝘦𝘳𝘤𝘦𝘯𝘵𝘢𝘨𝘦 𝘰𝘧 𝘺𝘰𝘶𝘳 𝘱𝘶𝘳𝘤𝘩𝘢𝘴𝘦𝘴 𝘵𝘰 𝘵𝘩𝘦 𝘒𝘦𝘭𝘭𝘦𝘺 𝘏𝘰𝘶𝘴𝘦!
On this day in Mendocino history…
July 12, 1924 – Asa Bishop, a well-liked clerk at Burtt Elliott’s general merchandise store, announced that he was buying the Liberty Theatre from Dave C. Crockett. Located in the Kelley building, the business also included a soda fountain, confectionery, and ice cream parlor.
In addition to Moving Picture shows 6 days per week (no show on Mondays), Bishop also sold camera film and offered film development with 24-hour turnaround. Later that year, his ice cream sales were so phenomenal, the National Ice Cream Company installed a three-compartment cabinet in his ice cream parlor.
In 1930, Bishop sold his business to E. E. Pollock of Sebastopol, who installed Talking Picture equipment. The first “Talkie” shown at the new Coast Theater was “The Desert Song,” featuring Operatic Tenor John Boles in the lead role.
“𝘔𝘦𝘯𝘥𝘰𝘤𝘪𝘯𝘰 𝘢𝘯𝘥 𝘵𝘩𝘦 𝘔𝘰𝘷𝘪𝘦𝘴: 𝘏𝘰𝘭𝘭𝘺𝘸𝘰𝘰𝘥 𝘢𝘯𝘥 𝘛𝘝 𝘔𝘰𝘵𝘪𝘰𝘯 𝘗𝘪𝘤𝘵𝘶𝘳𝘦𝘴 𝘍𝘪𝘭𝘮𝘦𝘥 𝘰𝘯 𝘵𝘩𝘦 𝘔𝘦𝘯𝘥𝘰𝘤𝘪𝘯𝘰 𝘊𝘰𝘢𝘴𝘵” 𝘣𝘺 𝘉𝘳𝘶𝘤𝘦 𝘓𝘦𝘷𝘦𝘯𝘦. 𝘔𝘰𝘳𝘦 𝘵𝘩𝘢𝘯 50 𝘧𝘪𝘭𝘮𝘴 𝘧𝘳𝘰𝘮 1904 𝘵𝘰 2001 𝘶𝘴𝘦𝘥 𝘭𝘰𝘤𝘢𝘭 𝘴𝘤𝘦𝘯𝘦𝘳𝘺 𝘢𝘯𝘥 𝘭𝘰𝘤𝘢𝘭 𝘢𝘤𝘵𝘰𝘳𝘴. $20. https://www.kelleyhousemuseum.org/store/