“Mendocino County cannabis farmers are largely credited for birthing what is now a multi-billion-dollar, global industry- one that began in the hills and ridgetops of three Emerald Triangle counties. Despite Mendo’s reputation for growing superlative weed and creating some of the world’s most sought-after genetics, the majority of California’s cannabis consumers have never sampled the flower that “started it all.” One person is making it his business to change that.”