Friday, December 13, 2024

Hopland’s Geiger’s Market Abruptly Shutters Its Doors

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Geiger’s Market in Hopland as it stands today [Photo by Matt LaFever]

Geiger’s Market in Hopland, which opened on Sept. 29, 2023, has closed its doors after just ten months of operation.

In a statement posted on social media yesterday, Sunday, July 7, 2024, the market expressed gratitude to the community:

"Thank you Hopland! When we started the project in 2021 of restoring the old Hopland Superette to a new community market, the spirit, energy, and economics were well aligned. Three years later nearly to the day, various challenges proved too difficult and Geiger’s Market has closed. We remain very proud of the beautifully renovated grocery store which will one day again serve the Hopland Community. We’re extremely grateful for your support and wish you all the very best. -The Team at Geiger’s Market."

On July 3rd, 2024, the market announced an “Independence Day Discount” enticing customers with “30% off all marked prices through the weekend”.

CEO Michael Maciel did not respond to requests for confirmation and comments regarding the closure and the challenges that led to it.

The Hopland location’s closure follows the shutdown of Geiger’s Long Valley Market in Laytonville, which ceased operations seven months ago in December 2023. The Long Valley Market on the 44000 block of U.S. Highway 101 also closed abruptly, leaving the Northern Mendocino community without a vital grocery option.

The Hopland Superette, a staple in the community since 1957, was owned and operated by the Kong family starting in 1967 until 2015. Former owner Tod Kong expressed his disappointment over the closure of Geiger’s Market, which had struggled to gain traction.

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“We are very disappointed and sad that Geiger’s Hopland Market has closed,” Kong said. “We are so hoping that a new general grocery store will go into the space soon because we really need a great place to buy groceries in Hopland.”

The building is now for sale listed for $2.35 million being advertised as a “turnkey opportunity with no expense spared in creating a business that can serve the local community.”

Despite the store’s public confirmation of its immediate closure, the building is still festooned with two prominent signs that read “Now Open”.

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11 COMMENTS

  1. At the Laytonville MAC 5-22-24,
    I learned that Laytonville Geiger’s Mkt. Owner Michael sold Geigers market to Haji Alam (gas station developer) but retained 25% ownership of merchandise, selling three other 25% merchandise shares. As of this meeting Michael is not attending arbitration over original sales agreement and operational lease of the Laytonville Geigers and has left the area, as stated by Jim Shields. Merchandisers must pay $25 K per month there, and have not done so for over 6 mos. Lawyers are on it. Past Geiger’s owner Michael has three LLC’s, the site he sold, the merchandising rights, and now the Geigers Mkt in Hopland, and appears to be making life hard for Haji Alam. the question, will Micheal do the same sale of pieces in Hopland and take the money and leave once again?

  2. There is some schwanky business going on. I got ripped off for much of a steer I had cut and wrapped in the laytonville store just before it closed. I’m still pissed. The butcher was a punk when I called him on it If this is how they roll. Good riddens to bad rubbish Hopefully an honorable person will buy the building and actually serve the community ?

  3. So sad how these smaller communities, like Hopland & Laytonville, have lost there ability to shop with convenience locally. I wonder how much affect Costco has had in this happening?
    On a side note, did you know the name Beatrice means “she who brings happiness & joy”? Insert an A into your misspelled name, Betrice, & maybe you’ll find the kindness that eludes you.

  4. WHY NOT GIVE A NOTICE AT ALL TO YOUR EMPLOYEES, MR. MACIEL?????? NOW THESE EMPLOYEE’S ARE LEFT WITHOUT A JOB WITH NO NOTICE, MR. MIKE MACIEL???? HOW ABOUT “SEVERANCE PAY, Mr. Maciel???? Grrrrrrrr…….. One Angry Hopland Local…

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Matt LaFever
Matt LaFeverhttps://mendofever.com/
For the past seven years, Matt LaFever has covered the North Coast of California in both print and radio news. A Humboldt State graduate, he has lived in the Emerald Triangle for nearly 20 years. His reporting spans local issues like crime and wildfires. When not writing, Matt is an avid outdoorsman, exploring Northern California’s rugged landscapes. Reach out to him at matthewplafever@gmail.com.

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